From the classroom to the term sheet.
Genuine Capital came out of decades operating, building, and coaching alongside founders. The way I work now was shaped long before the firm existed: patient, foundational, and grounded in the operating layers where the real work happens.
MICHAEL EISENBERG — GENERAL PARTNER
Twenty+ years of learning to invest.
- PRE-2002
The Origin Story
My parents were inner-city school teachers, and the lesson I took from watching them work was that the highest-leverage thing you can do for someone is be present early, do the unglamorous work alongside them, and stick around when it gets hard.
- 2002 — 2015
The Industrial Pillar
Restructuring, turnaround, and diligence work at Alvarez & Marsal, Stout, and Bates White. Thirteen years inside the operating realities of legacy industries: how they actually run, where they break, and what it takes to fix them.
- 2015 — 2019
The Workforce Pillar
Customer success and sales operations at Salesforce and Splunk, then venture advisory at Karat. Six years inside the workflow tools that modern businesses actually run on and where they fall short as work itself is reshaped.
- 2019 — 2022
The Consumer Pillar
Board and advisory work with Plan Zheroes, RIND, AIWF, and Ooooby. Almost a decade of learning how CPG, ingredient platforms, and food systems actually work and what makes a brand a business, and what makes a business a platform.
- 2022 — Today
Genuine Capital
Launched Genuine Capital to invest the way we wanted to be invested in — with conviction, patience, and a builder's respect for the work.